Archive for launch
Viacom CEO: Beatles Rock Band Sold Out 25 Percent of Inventory in First Week.
Posted by: | CommentsThe reports on sale numbers of The Beatles Rock Band reveal that 25% of the stock was sold on the first week after launch. These numbers wwere confirmed by Viacom CEO, Philipe Dauman.
According to Philipe Dauman, “The sales have exceeded our internal expectations. We sold about 25 percent of our inventory.”
On the business side, looking ahead to the holiday season, Dauman said, “We think it has legs.”
“There’s a lot of built-in promotion with the Beatles in addition to the marketing we’re putting behind it,” Dauman continued, referring to the remastered CDs of the band’s back catalog. He also claimed that the limited-edition premium bundle of the game—featuring a Beatles-branded drum kit and mini Höfner bass—is selling out.
The Beatles: Rock Band and Remastered Album Release At Best Buy
Posted by: | CommentsBest Buy are throwing a TB:RB launch party in 10 branches across the US. Feel like joining them? Here’s some more information:
Want to win a trip to Abbey Road in London, a Reward Zone Premier Silver membership, or take your picture in 60’s groovy theme?
Visit one of these ten Best Buy stores listed below on 09/09/09 at 8am for The Beatles Rock Band & Remastered albums release party:
- Atlanta (Buckhead) – http://bestbuy.srm.vitrue.com/Goi
- Boston (Cambridge) – http://bestbuy.srm.vitrue.com/AbS
- Chicago (Michigan Ave) – http://bestbuy.srm.vitrue.com/Vf6
- Dallas (LBJ Freeway) – http://bestbuy.srm.vitrue.com/s6z
- Houston (Galleria) – http://bestbuy.srm.vitrue.com/aw8
- Los Angeles (West LA) – http://bestbuy.srm.vitrue.com/TVC
- Minneapolis St. Paul (Mall of America) – http://bestbuy.srm.vitrue.com/h58
- Manhattan (Midtown) – http://bestbuy.srm.vitrue.com/M2K
- Philadelphia/NJ (Deptford) – http://bestbuy.srm.vitrue.com/39S
- San Francisco (Harrison St) – http://bestbuy.srm.vitrue.com/iqq
Best Buy
Join Beatles Rock Band Fans In Chicago For A TB:RB Launch Party
Posted by: | CommentsMidnight Release Party of The Beatles: Rock Band at Elgin Blockbuster on 9/8
Blockbuster, 589 McLean, Elgin celebrates the midnight release of The
Beatles: Rock Band on Tuesday, Sept. 8 from 8 pm – 12:30 am with a
party featuring live performances by Beatles cover bands, WXRT-FM on
site and giveaways of Rock Band software, game bundles and guitars.
The event is free and open to the public.
The newest game in the best-selling Rock Band interactive series, The
Beatles: Rock Band, will be released on 9/9/09 and will be available
for rent at participating Chicago area Blockbuster stores.
Live bands will play from 8 pm to 10 pm and include The Bugs, winners
of the Battle of the Bands at this year’s Fest for Beatles Fans; and
The Harrison Street Ukulele Players, a popular Oak Park-based group.
The street team from WXRT-FM will be on site from 8 pm – 10 pm.
Catalyst DJs will play Beatles tunes from 10 pm to 12:30 am and free
beverages and snacks will be served while supplies last.
For more info: http://blockbusterchicago.blogspot.com
