Viacom CEO: Beatles Rock Band Sold Out 25 Percent of Inventory in First Week.

The reports on sale numbers of The Beatles Rock Band reveal that 25% of the stock was sold on the first week after launch. These numbers wwere confirmed by Viacom CEO, Philipe Dauman.
According to Philipe Dauman, “The sales have exceeded our internal expectations. We sold about 25 percent of our inventory.”
On the business side, looking ahead to the holiday season, Dauman said, “We think it has legs.”

“There’s a lot of built-in promotion with the Beatles in addition to the marketing we’re putting behind it,” Dauman continued, referring to the remastered CDs of the band’s back catalog. He also claimed that the limited-edition premium bundle of the game—featuring a Beatles-branded drum kit and mini Höfner bass—is selling out.

Related posts:

1. The Beatles: Rock Band, Not Selling According To Expectations.
2. One Week To Launch Day! Did You Order TB:RB?